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The 3rd edition of Atelier Rockland, hosted by our creative collaborators Coco Rocha and Geneviève Borne from September 21 to 24, was a pure delight for fashionistas!

Participants discovered the three key trends of the Fall-Winter 2017 season in the oversized walk-in closet where they browsed revamped New Vintage looks, daring Red Couture pieces as well as bold and modern cuts that reflect the Classic 2.0 trend.

Coco Rocha,
queen of the pose

All those who experienced Atelier Rockland on the Saturday had the unique opportunity of meeting an inspiring and talented woman. Coco Rocha deftly oversaw the artistic direction for participants’ photo sessions. Her invaluable poses advice to participants made the final photos look like an editorial spread in a fashion magazine!

A high fashion experience

The Isabelle Gauvin & Stylistes team surprised participants with their breathtaking on-the-go creations that were completely personalized based on the participants’ personality, style and body type. Several of them had the opportunity to discover the unique know-how and originality of our renowned designers’ creations, while others fell under the spell of thigh-high boots.

People come to the Atelier year after year to be daring!” says veteran stylist Isabelle Gauvin.

Makeup artists from M•A•C COSMETICS offered spot-on beauty advice, and each participant received a professional photography of their look, taken by Marie-France Robitaille and Martin Savoie.

Contest winner

Just like Mademoiselle Jules, Katia Hanine of Lapiz of Luxury, Lolitta Dandoy of Fashion is Everywhere, Jessica Concannon of Westmount Fashionista and blogger & YouTuber Florence-Élyse, many of you shared your experience using #AtelierRockland!

The entire team would like to thank all those who participated in Atelier Rockland. Congratulations to all the finalists and especially to the Grand Prize winner, Helena Pozdniakova, who looked divine in a red gown by Marie Saint Pierre!

More pictures


OCTOBER 11, 2017 Visit M0851, known for its leather bags, accessories, jackets and outerwear conceived and crafted in Montreal. Located on the 3rd level near Browns. Learn more + MAY 3, 2018 Come discover the meals offered by the food trucks located outside, and eat at our new interior seating area inside the mall. Learn more + FALL 2018 Sample all the renewed culinary experiences coming to Rockland’s unique food court concept Learn more +


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